Faculty of Economy and Business

Marketing

Upon successful completion of the Marketing program students will be able to obtain in-depth knowledge of marketing management, consumer behaviour, sales management, marketing research, service marketing, business ethics and international marketing.

Department

Levels

Duration

Degree

Business Administration

Bachelor

4 Years

SUNY

Department

Levels

Duration

Degree

Business Administration

Bachelor

4 Years

SUNY

Department

Business Administration

Levels

Bachelor

Duration

4 Years

Degree

SUNY

Introduction

General  Remarks


Upon successful completion of the Marketing program students will be able to:

  • Obtain in-depth knowledge of marketing management, consumer behaviour, sales management, marketing research, service marketing, business ethics and international marketing.
  • Demonstrate knowledge in business fundamentals including understanding of management science, economics, accounting, computing and information systems, organizational behaviour, business law.
  • Have a foundation in science and liberal studies as delivered through the General Education program.
  • Interpret, analyze, apply and implement knowledge to solve practical marketing problems across different types of businesses and industry, in a local and international environment. Understand the socio-economic forces affecting marketing as well as the strategic and administrative aspects of marketing.
  • Pursue postgraduate studies or professional qualifications in the field of marketing.

Details

1

4 Years


 

No.CodeCourse NameCourse Type (UNYT or SUNY)Course Credits (UNYT)Course Credits (SUNY)
  First year/ First Semester
1MNG 101Principles of ManagementUNYT83
2CS 102Computer ApplicationsUNYT63
3MATH 103College Algebra (Math Gen Ed)UNYT63
4ENG 101Composition I (Gen Ed)UNYT63
5FLC 101Foreign language I (Gen Ed)UNYT42
  First year/ Second Semester
6ACCT 101Financial AccountingUNYT83
7ECON 101Introduction to MicroeconomicsUNYT63
8PSY 101General Psychology (Social Science Gen Ed)UNYT63
9ENG 102Composition II (Gen Ed)UNYT63
10FLC 102Foreign language II (Gen Ed)UNYT42
  Second year/ Third Semester
1DEC 201Elective – Department/ Faculty LevelUNYT63
2STAT 201Statistics IUNYT63
3ECON 201Introduction to MacroeconomicsUNYT63
4ACCT 201Managerial AccountingUNYT63
5MRKT 201Principles of MarketingUNYT63
  Second year/ Fourth Semester
6MRKT 202Consumer BehaviorUNYT84
7STAT 202Statistics IIUNYT63
8BI 201Management Information SystemsUNYT63
9MRKT 203Customer Relationship ManagementUNYT63
10Elective (University level)UNYT43
 
  Third year/ Fifth Semester
1SOCS 3025Research Methods in Social Sciences (ESU)SUNY64
2MRKT 301Services MarketingUNYT64
3MRKT 3045Marketing Management (ESU)SUNY64
4BUSN 3010Business Ethics (ESU)SUNY64
5MRKT 3015Integrated Marketing Communications (ESU)SUNY64
  Third year/ Sixth Semester
6INMS 4010Internship (ESU)SUNY44
7MRKT 4025International Marketing (ESU)SUNY64
8eBUS 301Big Data & Digital MarketingUNYT63
9BUSN 4030International Business (ESU)SUNY64
10INMS 4020Senior Project (ESU)SUNY84
  Fourth year/ Seventh Semester
1   XXXXXXWorld Literature: Introductory

 (Diversity Gen Ed)

UNYT44
2BIO 101Human Biology (Natural Science Gen Ed)UNYT43
3BUSN 401LeadershipUNYT64
4HIST 402US History (Gen Ed)UNYT43
  Fourth year/ Eighth Semester
5ECON 204Social and Economic DevelopmentUNYT63
6BUSN 201Organizational BehaviorUNYT63
7 POL 401Introduction to Speech CommunicationUNYT43
8ART 202Art History (Art Gen Ed)UNYT43
 Total credits218124

 

Elective courses in Department /Faculty Level

 

 

 

CodeCourse NameECTS

 Credits

ACTS

 Credits

1FIN 203Financial Market and Institutions63
2ECON 203Money and Banking63
3ECON 204Social and Economic Development63
4BI 301Business Information Systems63
5BUSN 303International Business63
6LAW 323Legal Issues in Business Environments63
7MNG 306Cultural Heritage Management63
8MNG 304Operations Management63
9MRKT 334Public Relations63
10BUSN 401Leadership63
11eBUS 306Business Analytics63
12BUSN 301Small Business Management63
13MNG 301Human Resource Management63

Note: Elective courses at the faculty level are not limited to those mentioned in the table above. In addition, students have the right to choose one or two elective courses at the university or faculty level, beyond the program of study, with the approval of the academic advisor.

 

Elective Courses in University Level:

 

No.CodeCourse NameECTS CreditsACTS Credits
1.ALB 131

 

Albanian Language I42
2.TUR 131

 

Turkish Language I42
3.ALB 132

 

Albanian Language II42
4.TUR 132

 

Turkish Language II42
5.ART 201

 

Photography43
6.ART 202

 

Art History43
7.IR 222

 

Islamic world43
8.IR 334

 

EU studies43
9.BIO 333

 

Human Nutrition43
10.BIO 334

 

Biology43
11.BIO 335

 

Contemporary Health Problems43
12.LAW 321

 

Competition Law43
13.BI 302

 

Project Management in Information Technology43
14.PSY 310

 

Advanced Developmental Psychology43
15.PSY 401

 

Psychology of Gender43

Note: Elective courses at the university level are not limited to those mentioned in the table above. In addition, students have the right to choose one or two university-level electives, beyond the program of study, with the approval of the academic advisor.

 

For further information, please contact:

WhatsApp: +355 69 40 89 203

Email: international@unyt.edu.al