Upon successful completion of the Marketing program students will be able to obtain in-depth knowledge of marketing management, consumer behaviour, sales management, marketing research, service marketing, business ethics and international marketing.
Department
Levels
Duration
Degree
Business Administration
Bachelor
4 Years
SUNY
Department
Levels
Duration
Degree
Business Administration
Bachelor
4 Years
SUNY
Department
Business Administration
Levels
Bachelor
Duration
4 Years
Degree
SUNY
Upon successful completion of the Marketing program students will be able to:
Bachelor in Business, Management, and Economics with a concentration in Marketing
General Education – 33 credits
All students must complete the SUNY/ESU general education requirements.
|
No. |
Course |
Credits |
|
1 |
*Composition I (TOEFL score > 530) |
3 |
|
2 |
*Composition II (pre: Composition I) |
3 |
|
3 |
College Algebra |
3 |
|
4 |
*Natural Science course (pre: Composition I) |
3 |
|
5 |
*General Psychology (pre: Composition I) |
3 |
|
6 |
*US History I or II (pre: Composition I) |
3 |
|
7 |
*World History I or II (pre: Composition I) |
3 |
|
8 |
*Other World Civilizations (pre: Composition I) |
3 |
|
9 |
*1 Humanities course (pre: Composition I) |
3 |
|
10 |
*1 Art course |
3 |
|
11 |
Computer Applications |
3 |
UNYT Concentration Prerequisites – 54 credits
|
No. |
Course |
Credits |
|
1 |
*Statistics I (pre: College Algebra) |
3 |
|
2 |
*Statistics II (pre: Statistics I) |
3 |
|
3 |
Albanian Business and Labour Law |
3 |
|
4 |
*Introduction to Microeconomics (pre: Composition I & C. Algebra) |
3 |
|
5 |
*Introduction to Macroeconomic (pre: Composition I & C. Algebra) |
3 |
|
6 |
*Social & Economic Development (pre: Micro & Macro) |
3 |
|
7 |
Financial Accounting (pre: Composition I & C. Algebra) |
3 |
|
8 |
Managerial Accounting (pre: Financial Accounting) |
3 |
|
9 |
Principles of Marketing (pre: Micro) |
3 |
|
10 |
Principles of Management (pre: Composition I) |
3 |
|
11 |
*Management Information Systems (pre: Pr. of Management and Computer Applications) |
3 |
|
12 |
Public Relations (pre: Composition II) |
3 |
|
13 |
Principles of Advertising (pre: Composition I & Principles of Marketing) |
3 |
|
14 |
*Advanced Business English (pre: Composition II) |
3 |
|
15 |
*Introduction to Speech Communication (pre: Composition I) |
3 |
|
16 |
*Intro to Sociology or Soc. & Cult. Anthropology (pre: Composition I) |
3 |
|
17 |
*Industrial & Organizational Behaviour (pre: General Psychology) |
3 |
|
18 |
*Consumer Behaviour (pre: General Psychology) |
3 |
Foreign Language(s) and Electives – 9 credits
Electives may be taken at UNYT and /or ESU. Recommended:
- Advanced Public Relations
- Art History I or II
- Economics of EU
- Intercultural Management
Empire State University Concentration Courses – 32 credits
|
No. |
Course |
Credits |
|
1 |
*Business Ethics (pre: senior status) |
4 |
|
2 |
Marketing Communications: Managing Advertising & Promotion (pre: Pr. of Marketing, senior status) |
4 |
|
3 |
*Marketing Research (pre: Statistics II, Pr. of Marketing and senior status) |
4 |
|
4 |
Service Marketing or Internet Marketing (pre: Pr. of Marketing and senior status) |
4 |
|
5 |
Marketing Management (pre: Pr. of Management, Pr. of Marketing, Statistics II and senior status) |
4 |
|
6 |
International Marketing (pre: Pr. of Marketing and senior status) |
4 |
|
7 |
ESU elective (pre: senior status) |
4 |
|
8 |
ESU elective OR Internship OR Senior Project (pre: upper senior status) |
4 |
|
Empire State University Electives: |
||
|
1 |
International Marketing (pre: Principles of Marketing and senior status) |
4 |
TOTAL 124 CREDITS
