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Faculty of Economy and Business

Marketing

Upon successful completion of the Marketing program students will be able to obtain in-depth knowledge of marketing management, consumer behaviour, sales management, marketing research, service marketing, business ethics and international marketing.

Department

Levels

Duration

Degree

Business Administration

Bachelor

4 Years

SUNY

Department

Levels

Duration

Degree

Business Administration

Bachelor

4 Years

SUNY

Department

Business Administration

Levels

Bachelor

Duration

4 Years

Degree

SUNY

Introduction

General  Remarks


Upon successful completion of the Marketing program students will be able to:

  • Obtain in-depth knowledge of marketing management, consumer behaviour, sales management, marketing research, service marketing, business ethics and international marketing.
  • Demonstrate knowledge in business fundamentals including understanding of management science, economics, accounting, computing and information systems, organizational behaviour, business law.
  • Have a foundation in science and liberal studies as delivered through the General Education program.
  • Interpret, analyze, apply and implement knowledge to solve practical marketing problems across different types of businesses and industry, in a local and international environment. Understand the socio-economic forces affecting marketing as well as the strategic and administrative aspects of marketing.
  • Pursue postgraduate studies or professional qualifications in the field of marketing.

Details

Bachelor in Business, Management, and Economics with a concentration in Marketing

1

4 Years


General Education – 33 credits
All students must complete the SUNY/ESC general education requirements.

No.

Course

Credits

1

*Composition I (TOEFL score > 530)

3

2

*Composition II (pre: Composition I)

3

3

College Algebra

3

4

*Natural Science course (pre: Composition I)

3

5

*General Psychology (pre: Composition I)

3

6

*US History I or II (pre: Composition I)

3

7

*World History I or II (pre: Composition I)

3

8

*Other World Civilizations (pre: Composition I)

3

9

*1 Humanities course (pre: Composition I)

3

10

*1 Art course

3

11

Computer Applications

3

UNYT Concentration Prerequisites – 54 credits

No.

Course

Credits

1

*Statistics I (pre: College Algebra)

3

2

*Statistics II (pre: Statistics I)

3

3

Albanian Business and Labour Law

3

4

*Introduction to Microeconomics (pre: Composition I & C. Algebra)

3

5

*Introduction to Macroeconomic (pre: Composition I & C. Algebra)

3

6

*Social & Economic Development (pre: Micro & Macro)

3

7

Financial Accounting (pre: Composition I & C. Algebra)

3

8

Managerial Accounting (pre: Financial Accounting)

3

9

Principles of Marketing (pre: Micro)

3

10

Principles of Management (pre: Composition I)

3

11

*Management Information Systems (pre: Pr. of Management and Computer  Applications)

3

12

Public Relations (pre: Composition II)

3

13

Principles of Advertising (pre: Composition I & Principles of Marketing)

3

14

*Advanced Business English (pre: Composition II)

3

15

*Introduction to Speech Communication (pre: Composition I)

3

16

*Intro to Sociology or Soc. & Cult. Anthropology (pre: Composition I)

3

17

*Industrial & Organizational Behaviour (pre: General Psychology)

3

18

*Consumer Behaviour (pre: General Psychology)

3

Foreign Language(s) and Electives – 9 credits
Electives may be taken at UNYT and /or ECS. Recommended:

  • Advanced Public Relations
  • Art History I or II
  • Economics of EU
  • Intercultural Management

Empire State College Concentration Courses – 32 credits

No.

Course

Credits

1

*Business Ethics (pre: senior status)

4

2

Marketing Communications: Managing Advertising & Promotion (pre: Pr. of Marketing, senior status)

4

3

*Marketing Research (pre: Statistics II, Pr. of Marketing and senior status)

4

4

Service Marketing or Internet Marketing (pre: Pr. of Marketing and senior status)

4

5

Marketing Management (pre: Pr. of Management, Pr. of Marketing, Statistics II and senior status)

4

6

International Marketing (pre: Pr. of Marketing and senior status)

4

7

ESC elective (pre: senior status)

4

8

ESC elective OR Internship OR Senior Project (pre: upper senior status)

4

Empire State College Electives:

1

International Marketing (pre: Principles of Marketing and senior status)

4

TOTAL 128 CREDITS (min. 124 credits for the SUNY/ESC degree).