Faculty of Economy and Business

Marketing

Upon successful completion of the Marketing program students will be able to obtain in-depth knowledge of marketing management, consumer behaviour, sales management, marketing research, service marketing, business ethics and international marketing.

Department

Levels

Duration

Degree

Business Administration

Bachelor

3 Years

UNYT

Department

Levels

Duration

Degree

Business Administration

Bachelor

3 Years

UNYT

Department

Business Administration

Levels

Bachelor

Duration

3 Years

Degree

UNYT

Introduction

General  Remarks


Upon successful completion of the Marketing program students will be able to:

  • Obtain in-depth knowledge of marketing management, consumer behaviour, sales management, marketing research, service marketing, business ethics and international marketing.
  • Demonstrate knowledge in business fundamentals including understanding of management science, economics, accounting, computing and information systems, organizational behaviour, business law.
  • Have a foundation in science and liberal studies as delivered through the General Education program.
  • Interpret, analyze, apply and implement knowledge to solve practical marketing problems across different types of businesses and industry, in a local and international environment. Understand the socio-economic forces affecting marketing as well as the strategic and administrative aspects of marketing.
  • Pursue postgraduate studies or professional qualifications in the field of marketing.

Details

1

CURRICULUM


NoCODECOURSE NAMEECTS
First-year/ First Semester
1MNG 101Principles of Management8
2CS 102Computer Applications6
3MATH 103College Algebra6
4ENG 101Composition I6
5Foreign language I4
First-year/ Second Semester
6ACCT 101Financial Accounting8
7ECON 101Introduction to Microeconomics6
8PSY 101General Psychology6
9ENG 102Composition II6
10Foreign language II4
Second Year/ First Semester
1Elective – Department/ Faculty Level (I)6
2STAT 201Statistics I6
3ECON 201Introduction to Macroeconomics6
4ACCT 201Managerial Accounting6
5MRKT 201Principles of Marketing6
Second Year/ Second Semester
6MRKT 202Consumer Behavior8
7STAT 202Statistics II6
8BI 201Management Information Systems6
9MRKT 203Customer Relationship Management6
10Elective – University Level4
Third Year/ First Semester
1RMSS 333Research Methods in Social Sciences6
2MRKT 301Services Marketing6
3MRKT 303Marketing Management6
4BUSN 302Business Ethics6
5MRKT 401Integrated Marketing Communications6
Third Year/ Second semester
6INT 299Internship4
7MRKT 304International Marketing6
8eBUS 301Big Data & Digital Marketing6
9Elective – Department/ Faculty Level (II)6
10GP 399Graduation Project8

Elective Courses at Department /Faculty Level

No.CODECOURSE NAMEECTS
1FIN 203Financial Market and Institutions6
2ECON 203Money and Banking6
3ECON 204Social and Economic Development6
4BI 301Business Information Systems6
5BUSN 304International Business6
6LAW 323Legal Issues in Business Environments6
7MNG 306Cultural Heritage Management6
8MNG 304Operations Management6
9IR 334Public Relations6
10BUSN 401Leadership6
11eBUS 306Business Analytics6
12BUSN 301Small Business Management6
13MNG 301Human Resource Management6

Elective Courses at the University Level

No.CODECOURSE NAMEECTS
1ALB 131Albanian Language I4
2TUR 131Turkish Language I4
3ALB 132Albanian Language II4
4TUR 132Turkish Language II4
5ART 201Photography4
6ART 202Art History4
7IR 222Islamic World4
8IR 334EU Studies4
9BIO 333Human Nutrition4
10BIO 334Biology4
11BIO 335Contemporary Health Problems4
12LAW 321Competition Law4
13BI 302Project Management in Information Technology4
14PSY 310Advanced Developmental Psychology4
15PSY 401Psychology of Gender4

For further information, please contact:

WhatsApp: +355 69 40 89 203

Email: international@unyt.edu.al