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Faculty of Economy and Business

Marketing

Upon successful completion of the Marketing program students will be able to obtain in-depth knowledge of marketing management, consumer behaviour, sales management, marketing research, service marketing, business ethics and international marketing.

Department

Levels

Duration

Degree

Business Administration

Bachelor

3 Years

UNYT

Department

Levels

Duration

Degree

Business Administration

Bachelor

3 Years

UNYT

Department

Business Administration

Levels

Bachelor

Duration

3 Years

Degree

UNYT

Introduction

General  Remarks


Upon successful completion of the Marketing program students will be able to:

  • Obtain in-depth knowledge of marketing management, consumer behaviour, sales management, marketing research, service marketing, business ethics and international marketing.
  • Demonstrate knowledge in business fundamentals including understanding of management science, economics, accounting, computing and information systems, organizational behaviour, business law.
  • Have a foundation in science and liberal studies as delivered through the General Education program.
  • Interpret, analyze, apply and implement knowledge to solve practical marketing problems across different types of businesses and industry, in a local and international environment. Understand the socio-economic forces affecting marketing as well as the strategic and administrative aspects of marketing.
  • Pursue postgraduate studies or professional qualifications in the field of marketing.

Details

1

CURRICULUM


No CODE COURSE NAME ECTS
First-year/ First Semester
1 MNG 101 Principles of Management 8
2 CS 102 Computer Applications 6
3 MATH 103 College Algebra 6
4 ENG 101 Composition I 6
5 Foreign language I 4
First-year/ Second Semester
6 ACCT 101 Financial Accounting 8
7 ECON 101 Introduction to Microeconomics 6
8 PSY 101 General Psychology 6
9 ENG 102 Composition II 6
10 Foreign language II 4
Second Year/ First Semester
1 Elective – Department/ Faculty Level (I) 6
2 STAT 201 Statistics I 6
3 ECON 201 Introduction to Macroeconomics 6
4 ACCT 201 Managerial Accounting 6
5 MRKT 201 Principles of Marketing 6
Second Year/ Second Semester
6 MRKT 202 Consumer Behavior 8
7 STAT 202 Statistics II 6
8 BI 201 Management Information Systems 6
9 MRKT 203 Customer Relationship Management 6
10 Elective – University Level 4
Third Year/ First Semester
1 RMSS 333 Research Methods in Social Sciences 6
2 MRKT 301 Services Marketing 6
3 MRKT 303 Marketing Management 6
4 BUSN 302 Business Ethics 6
5 MRKT 401 Integrated Marketing Communications 6
Third Year/ Second semester
6 INT 299 Internship 4
7 MRKT 304 International Marketing 6
8 eBUS 301 Big Data & Digital Marketing 6
9 Elective – Department/ Faculty Level (II) 6
10 GP 399 Graduation Project 8

Elective Courses at Department /Faculty Level

No. CODE COURSE NAME ECTS
1 FIN 203 Financial Market and Institutions 6
2 ECON 203 Money and Banking 6
3 ECON 204 Social and Economic Development 6
4 BI 301 Business Information Systems 6
5 BUSN 304 International Business 6
6 LAW 323 Legal Issues in Business Environments 6
7 MNG 306 Cultural Heritage Management 6
8 MNG 304 Operations Management 6
9 IR 334 Public Relations 6
10 BUSN 401 Leadership 6
11 eBUS 306 Business Analytics 6
12 BUSN 301 Small Business Management 6
13 MNG 301 Human Resource Management 6

Elective Courses at the University Level

No. CODE COURSE NAME ECTS
1 ALB 131 Albanian Language I 4
2 TUR 131 Turkish Language I 4
3 ALB 132 Albanian Language II 4
4 TUR 132 Turkish Language II 4
5 ART 201 Photography 4
6 ART 202 Art History 4
7 IR 222 Islamic World 4
8 IR 334 EU Studies 4
9 BIO 333 Human Nutrition 4
10 BIO 334 Biology 4
11 BIO 335 Contemporary Health Problems 4
12 LAW 321 Competition Law 4
13 BI 302 Project Management in Information Technology 4
14 PSY 310 Advanced Developmental Psychology 4
15 PSY 401 Psychology of Gender 4

Contact Person

For further information, please contact:

Irisi Kasapi
Email: irisikasapi@unyt.edu.al