Faculty of Economy and Business

Marketing

Upon successful completion of the Marketing program students will be able to obtain in-depth knowledge of marketing management, consumer behaviour, sales management, marketing research, service marketing, business ethics and international marketing.

Department

Levels

Duration

Degree

Business Administration

Bachelor

3 Years

UNYT

Department

Levels

Duration

Degree

Business Administration

Bachelor

3 Years

UNYT

Department

Business Administration

Levels

Bachelor

Duration

3 Years

Degree

UNYT

Introduction

General Remarks

Upon successful completion of the Marketing program students will be able to:

Obtain in-depth knowledge of marketing management, consumer behaviour, sales management, marketing research, service marketing, business ethics and international marketing.
Demonstrate knowledge in business fundamentals including understanding of management science, economics, accounting, computing and information systems, organizational behaviour, business law.
Have a foundation in science and liberal studies as delivered through the General Education program.
Interpret, analyze, apply and implement knowledge to solve practical marketing problems across different types of businesses and industry, in a local and international environment. Understand the socio-economic forces affecting marketing as well as the strategic and administrative aspects of marketing.
Pursue postgraduate studies or professional qualifications in the field of marketing.

Details

CURRICULUM

No	CODE	COURSE NAME	ECTS
First-year/ First Semester
1	MNG 101	Principles of Management	8
2	CS 102	Computer Applications	6
3	MATH 103	College Algebra	6
4	ENG 101	Composition I	6
5		Foreign language I	4
First-year/ Second Semester
6	ACCT 101	Financial Accounting	8
7	ECON 101	Introduction to Microeconomics	6
8	PSY 101	General Psychology	6
9	ENG 102	Composition II	6
10		Foreign language II	4
Second Year/ First Semester
1		Elective – Department/ Faculty Level (I)	6
2	STAT 201	Statistics I	6
3	ECON 201	Introduction to Macroeconomics	6
4	ACCT 201	Managerial Accounting	6
5	MRKT 201	Principles of Marketing	6
Second Year/ Second Semester
6	MRKT 202	Consumer Behavior	8
7	STAT 202	Statistics II	6
8	BI 201	Management Information Systems	6
9	MRKT 203	Customer Relationship Management	6
10		Elective – University Level	4
Third Year/ First Semester
1	RMSS 333	Research Methods in Social Sciences	6
2	MRKT 301	Services Marketing	6
3	MRKT 303	Marketing Management	6
4	BUSN 302	Business Ethics	6
5	MRKT 401	Integrated Marketing Communications	6
Third Year/ Second semester
6	INT 299	Internship	4
7	MRKT 304	International Marketing	6
8	eBUS 301	Big Data & Digital Marketing	6
9		Elective – Department/ Faculty Level (II)	6
10	GP 399	Graduation Project	8

Elective Courses at Department /Faculty Level

No.	CODE	COURSE NAME	ECTS
1	FIN 203	Financial Market and Institutions	6
2	ECON 203	Money and Banking	6
3	ECON 204	Social and Economic Development	6
4	BI 301	Business Information Systems	6
5	BUSN 304	International Business	6
6	LAW 323	Legal Issues in Business Environments	6
7	MNG 306	Cultural Heritage Management	6
8	MNG 304	Operations Management	6
9	IR 334	Public Relations	6
10	BUSN 401	Leadership	6
11	eBUS 306	Business Analytics	6
12	BUSN 301	Small Business Management	6
13	MNG 301	Human Resource Management	6

Elective Courses at the University Level

No.	CODE	COURSE NAME	ECTS
1	ALB 131	Albanian Language I	4
2	TUR 131	Turkish Language I	4
3	ALB 132	Albanian Language II	4
4	TUR 132	Turkish Language II	4
5	ART 201	Photography	4
6	ART 202	Art History	4
7	IR 222	Islamic World	4
8	IR 334	EU Studies	4
9	BIO 333	Human Nutrition	4
10	BIO 334	Biology	4
11	BIO 335	Contemporary Health Problems	4
12	LAW 321	Competition Law	4
13	BI 302	Project Management in Information Technology	4
14	PSY 310	Advanced Developmental Psychology	4
15	PSY 401	Psychology of Gender	4

For further information, please contact:

WhatsApp: +355 69 40 89 203

Email: international@unyt.edu.al