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Faculty of Economy and Business

Marketing

Upon successful completion of the Marketing program students will be able to obtain in-depth knowledge of marketing management, consumer behaviour, sales management, marketing research, service marketing, business ethics and international marketing.

Department

Levels

Duration

Degree

Business Administration

Bachelor

3 Years

UNYT

Department

Levels

Duration

Degree

Business Administration

Bachelor

3 Years

UNYT

Department

Business Administration

Levels

Bachelor

Duration

3 Years

Degree

UNYT

Introduction

General  Remarks


Upon successful completion of the Marketing program students will be able to:

  • Obtain in-depth knowledge of marketing management, consumer behaviour, sales management, marketing research, service marketing, business ethics and international marketing.
  • Demonstrate knowledge in business fundamentals including understanding of management science, economics, accounting, computing and information systems, organizational behaviour, business law.
  • Have a foundation in science and liberal studies as delivered through the General Education program.
  • Interpret, analyze, apply and implement knowledge to solve practical marketing problems across different types of businesses and industry, in a local and international environment. Understand the socio-economic forces affecting marketing as well as the strategic and administrative aspects of marketing.
  • Pursue postgraduate studies or professional qualifications in the field of marketing.

Details

1

3 Years


Code

Course

ECTS

First Year

MNG 101

Principles of Management - Bazat e Menaxhimit

8

CS 102

Computer Applications - Aplikime Kompjuterike

6

MATH 103

College Algebra - Algjebër

6

ENG 101

Composition I - Shkrim Akademik I

6

Foreign language I - Gjuhe e Huaj I

4

Total

30

ACCT 101

Financial Accounting - Kontabilitet Financiar

8

ECON 101

Introduction to Microeconomics - Mikroekonomi I

6

PSY 101

General Psychology - Psikologji e Përgjithshme

6

ENG 102

Composition II - Shkrim Akademik II

6

Foreign language II - Gjuhe e Huaj II

4

Total

30

Second Year

MRKT 203

Customer Relationship Management - Manaxhimi i Marrëdhënieve me Klientet (CRM)

6

STAT 201

Statistics I - Statistikë I

6

ECON 201

Introduction to Macroeconomics - Makroekonomi I

6

ACCT 201

Managerial Accounting - Kontabilitet Drejtimi

6

MRKT 201

Principles of Marketing - Bazat e Marketingut

6

Total

30

MRKT 202

Consumer Behavior - Sjellje Konsumatore

8

STAT 202

Statistics II - Statistikë II

6

BI 201

MIS - Sisteme Informacioni të Menaxhimit

6

Elective - Department or Faculty Level - Lëndë me Zgjedhje në nivel Departamenti / Fakulteti

6

INT 299

Internship - Internship - Praktike

4

Total

30

Third Year

Elective - Department or Faculty Level - Lëndë me Zgjedhje në nivel Fakulteti / Departamenti

6

MRKT 301

Services and Product Marketing - Marketingu i Produkteve dhe Shërbimeve

6

MRKT 302

Principles of Advertising - Hyrje në Publicitet

6

BUSN 302

Business Ethics - Etika e Biznesit

6

MRKT 304

International Marketing - Marketingu Ndërkombëtar

6

Total

30

Elective (University Level) - Lëndë me Zgjedhje në nivel Universiteti

4

MRKT 303

Marketing Management - Drejtim Marketingu

6

RMSS 333

Research Methods - Metodat Kërkimore në Shkencat Sociale

6

eBUS 304

E-Commerce - Tregëtia Elektronike

6

GP 399

Graduation /Senior Project - Teza e Diplomës

8

Total

30

TOTAL OVERALL

180

  • Elective courses at the Department and Faculty level

Code

Course

ECTS

FIN 203

Financial Markets and Institutions - Tregjet dhe Institucionet Financiare

6

ECON 203

Money & Banking - Paraja dhe Banka

6

ECON 204

Social and Economic Development - Zhvillimi Social dhe Ekonomik

6

BI 301

Business Information Systems – Sisteme Informacioni të Biznesit

6

eBUS 302

Enterprise Resource Planning – Planifikimi i Burimeve te Nderrmarrjes

6

MNG 305

International Management - Menaxhim Nderkombetar

6

eBUS 305

WEB Technologies for E-Business - Teknologjite Ueb ne Biznesin Elektronik

6

MNG 306

Culture Heritage Management - Menaxhimi i Trashegimise Kulturore

6

MRKT 401

Integrated Marketing Communications - Komunikim i Integruar Marketing

6

BUSN 401

Leadership - Lidershipi

6

GT 201

Game Theory – Teoria e Lojës

6

  • Elective courses at the University level

Code

Course

ECTS

ALB 131

Albanian Language I - Gjuhë Shqipe I

4

TUR 131

Turkish Language I - Gjuhë Turke I

4

ALB 132

Albanian Language II - Gjuhë Shqipe II

4

TUR 132

Turkish Language II - Gjuhë Turke II

4

ART 201

Photography - Fotografi

4

ART 202

Art History - Histori Arti

4

IR 222

Islamic World - Bota Islame

4

IR 334

EU and Balkan Studies - Studime të Bashkimit Europian dhe Ballkanit

4

BIO 333

Human Nutrition - Të ushqyerit e Njeriut

4

BIO 334

Biology - Biologji

4

BIO 335

Contemporary Health Poblems - Çështje Bashkëkohore Të Shëndetit

4

LAW 321

Competition Law - E Drejta e Konkurrencës

4

BI 302

Project management in IT - Menaxhim Projektesh në Teknologjinë e Informacionit

4

PSY 310

Advanced Developmental Psychology - Psikologji Zhvillimi e Avancuar

4

PSY 401

Psychology of Gender - Psikologjia Gjinore

4

Footnote: Elective courses at the Faculty or University level include as well courses that are not mentioned in the above table.  Students have the right to elect or two elective courses at the university level outside the study program with the approval of the academic advisor.