Faculty of Economy and Business

Marketing

Upon successful completion of the Marketing program students will be able to obtain in-depth knowledge of marketing management, consumer behaviour, sales management, marketing research, service marketing, business ethics and international marketing.

Department

Levels

Duration

Degree

Business Administration

Bachelor

3 Years

UNYT

Department

Levels

Duration

Degree

Business Administration

Bachelor

3 Years

UNYT

Department

Business Administration

Levels

Bachelor

Duration

3 Years

Degree

UNYT

Introduction

General Remarks

Upon successful completion of the Marketing program students will be able to:

Obtain in-depth knowledge of marketing management, consumer behaviour, sales management, marketing research, service marketing, business ethics and international marketing.
Demonstrate knowledge in business fundamentals including understanding of management science, economics, accounting, computing and information systems, organizational behaviour, business law.
Have a foundation in science and liberal studies as delivered through the General Education program.
Interpret, analyze, apply and implement knowledge to solve practical marketing problems across different types of businesses and industry, in a local and international environment. Understand the socio-economic forces affecting marketing as well as the strategic and administrative aspects of marketing.
Pursue postgraduate studies or professional qualifications in the field of marketing.

Details

3 Years

Code	Course	ECTS
First Year
MNG 101	Principles of Management - Bazat e Menaxhimit	8
CS 102	Computer Applications - Aplikime Kompjuterike	6
MATH 103	College Algebra - Algjebër	6
ENG 101	Composition I - Shkrim Akademik I	6
	Foreign language I - Gjuhe e Huaj I	4
Total		30
ACCT 101	Financial Accounting - Kontabilitet Financiar	8
ECON 101	Introduction to Microeconomics - Mikroekonomi I	6
PSY 101	General Psychology - Psikologji e Përgjithshme	6
ENG 102	Composition II - Shkrim Akademik II	6
	Foreign language II - Gjuhe e Huaj II	4
Total		30
Second Year
MRKT 203	Customer Relationship Management - Manaxhimi i Marrëdhënieve me Klientet (CRM)	6
STAT 201	Statistics I - Statistikë I	6
ECON 201	Introduction to Macroeconomics - Makroekonomi I	6
ACCT 201	Managerial Accounting - Kontabilitet Drejtimi	6
MRKT 201	Principles of Marketing - Bazat e Marketingut	6
Total		30
MRKT 202	Consumer Behavior - Sjellje Konsumatore	8
STAT 202	Statistics II - Statistikë II	6
BI 201	MIS - Sisteme Informacioni të Menaxhimit	6
	Elective - Department or Faculty Level - Lëndë me Zgjedhje në nivel Departamenti / Fakulteti	6
INT 299	Internship - Internship - Praktike	4
Total		30
Third Year
	Elective - Department or Faculty Level - Lëndë me Zgjedhje në nivel Fakulteti / Departamenti	6
MRKT 301	Services and Product Marketing - Marketingu i Produkteve dhe Shërbimeve	6
MRKT 302	Principles of Advertising - Hyrje në Publicitet	6
BUSN 302	Business Ethics - Etika e Biznesit	6
MRKT 304	International Marketing - Marketingu Ndërkombëtar	6
Total		30
	Elective (University Level) - Lëndë me Zgjedhje në nivel Universiteti	4
MRKT 303	Marketing Management - Drejtim Marketingu	6
RMSS 333	Research Methods - Metodat Kërkimore në Shkencat Sociale	6
eBUS 304	E-Commerce - Tregëtia Elektronike	6
GP 399	Graduation /Senior Project - Teza e Diplomës	8
Total		30
TOTAL OVERALL		180

Elective courses at the Department and Faculty level

Code	Course	ECTS
FIN 203	Financial Markets and Institutions - Tregjet dhe Institucionet Financiare	6
ECON 203	Money & Banking - Paraja dhe Banka	6
ECON 204	Social and Economic Development - Zhvillimi Social dhe Ekonomik	6
BI 301	Business Information Systems – Sisteme Informacioni të Biznesit	6
eBUS 302	Enterprise Resource Planning – Planifikimi i Burimeve te Nderrmarrjes	6
MNG 305	International Management - Menaxhim Nderkombetar	6
eBUS 305	WEB Technologies for E-Business - Teknologjite Ueb ne Biznesin Elektronik	6
MNG 306	Culture Heritage Management - Menaxhimi i Trashegimise Kulturore	6
MRKT 401	Integrated Marketing Communications - Komunikim i Integruar Marketing	6
BUSN 401	Leadership - Lidershipi	6
GT 201	Game Theory – Teoria e Lojës	6

Elective courses at the University level

Code	Course	ECTS
ALB 131	Albanian Language I - Gjuhë Shqipe I	4
TUR 131	Turkish Language I - Gjuhë Turke I	4
ALB 132	Albanian Language II - Gjuhë Shqipe II	4
TUR 132	Turkish Language II - Gjuhë Turke II	4
ART 201	Photography - Fotografi	4
ART 202	Art History - Histori Arti	4
IR 222	Islamic World - Bota Islame	4
IR 334	EU and Balkan Studies - Studime të Bashkimit Europian dhe Ballkanit	4
BIO 333	Human Nutrition - Të ushqyerit e Njeriut	4
BIO 334	Biology - Biologji	4
BIO 335	Contemporary Health Poblems - Çështje Bashkëkohore Të Shëndetit	4
LAW 321	Competition Law - E Drejta e Konkurrencës	4
BI 302	Project management in IT - Menaxhim Projektesh në Teknologjinë e Informacionit	4
PSY 310	Advanced Developmental Psychology - Psikologji Zhvillimi e Avancuar	4
PSY 401	Psychology of Gender - Psikologjia Gjinore	4

Footnote: Elective courses at the Faculty or University level include as well courses that are not mentioned in the above table. Students have the right to elect or two elective courses at the university level outside the study program with the approval of the academic advisor.